One of our responsibilities as an insurance agent is to educate our policyholders and potential policyholders.
When I started in the insurance business years ago there was way less television exposure of our industry and of course no social media at all.
There is a company that is constantly running what I consider to be very misleading commercial. It stresses that you cannot be turned down, there are no health questions, and it quotes a very inexpensive premium. In reality, they provide a very small amount of insurance. Sadly, the company is obviously doing very well with this product in order to support the advertising expense.
We need to make sure our policyholders and their friends understand that any product that is guaranteed issue—with no health questions—must have very limited benefits for the company to protect themselves.
That’s why you are so important as an insurance professional. You are the eyes and ears for the company, which allows the company to make a wise underwriting decision for the company and the customer. Be proud of what you are. You are a professional. Hold your head up. You provide a very valuable service.
Thanks for all you do. Let’s have a great July!
Larry Burton, Regional Sales Manager