I talk a lot about family insurance reviews. This is for two good reasons: 1) I feel like we owe it to our policyholders, and 2) it can be an excellent prospecting tool.
Do we ever take the time to look at our own situation to make sure we are prepared for whatever comes our way? How can we really advise our policyholders about what they need to do if we haven’t cleaned up around our own back porch?
If your coverage is adequate, you will know the questions your prospect needs to answer to know if their coverage is adequate. If it’s not and you choose not to do anything about it, you will know the objections you have to overcome. But my guess would be if you can’t overcome them for yourself, you won’t be able to overcome the objections from your prospect. If you recognize your shortfall and correct it, you have a powerful message to share. Lead by example. People love to follow a leader.
SPECIAL THINGS DON’T HAPPEN WITHOUT SPECIAL EFFORT. Read that again.
Let’s finish 2022 strong!
Larry Burton, Regional Sales Manager